Everyone knows round brilliant cut diamond are among the most precious items on Earth, but only a few are aware of how long and tough the journey is. Its journey is filled with diligence and perseverance. From mining details to make the final cut, the entire journey takes billions of years. Diamonds rest for millions […]

The first diamond in South Africa was discovered by a 15-year-old boy named Erasmus Jacob. He found it on the south bank of the Orange River

The round brilliant cut diamond is by far the most popular diamond cut. It is estimated that 50-75% of all diamonds sold are cut in this way. As its name implies, it is circular and displays an even, symmetrical brilliance. It is the most brilliant diamond cut, showing the sparkle and fire that diamonds are […]

Nobody has to tell you that diamonds are unique. That’s just one of the many reasons why they’re so special. While natural diamonds have long been coveted for their value and beauty, there’s a new “product” in town. Lab-grown diamonds are exactly what they sound like. Rather than being mined from the earth, they’re grown […]